Communication & Messaging

    Automate Instagram Direct with AI agents

    DMs to your Instagram professional account.

    [ Meta OAuth ]Meta approval pending
    What you can do

    Instagram Direct in MultiverseAI

    What the Instagram Direct integration supports today, and where it shows up in the product.

    Capabilities

    • Incoming DMs start workflows
    • Private replies to people who comment
    • Replies within Meta's 24-hour window
    Chat Interface node

    How it connects

    [ Meta OAuth ]

    Sign in to Instagram Direct once from Connections. MultiverseAI then acts through your own account with the permissions you grant.

    Limitations

    Status: Meta approval pending.

    Professional accounts only. Accounts connected with Instagram Login send, receive and read recent conversations without a Facebook Page; group chats are left out.

    Example workflows

    Agentic workflows with Instagram Direct

    Starting points you can build in the Workflow Builder or ask the agent for. Each step is a real node or tool.

    [ 1 examples ]
    [01]

    Reply to Instagram Direct messages with an AI agent

    1. 1

      Trigger

      Chat Message trigger fires when someone messages your Instagram Direct account.

    2. 2

      AI Agent

      Read the message and draft a reply with your instructions.

    3. 3

      Chat Interface

      Send the reply back on Instagram Direct.

    [ Professional accounts only. Accounts connected with Instagram Login send, receive and read recent conversations without a Facebook Page; group chats are left out. ]

    FAQ

    Instagram Direct integration: common questions

    How do I connect Instagram Direct to MultiverseAI?

    Sign in to Instagram Direct once from Connections. MultiverseAI then acts through your own account with the permissions you grant.

    What can MultiverseAI do with Instagram Direct?

    Incoming DMs start workflows; Private replies to people who comment; Replies within Meta's 24-hour window. You use it in the Workflow Builder through the Chat Interface node.

    Can incoming Instagram Direct messages start a workflow?

    Yes. A workflow with a Chat Message trigger runs when a Instagram Direct message arrives, and can answer with the Chat Interface node.

    What are the limits of the Instagram Direct integration?

    Status: Meta approval pending. Professional accounts only. Accounts connected with Instagram Login send, receive and read recent conversations without a Facebook Page; group chats are left out.

    How much does the Instagram Direct integration cost?

    Connecting Instagram Direct costs nothing extra. AI model usage in the workflows and agents that use it is billed in credits (1 credit = $0.01) or through your own provider keys. Every account starts with 100 free credits.

    Connect Instagram Direct

    Put Instagram Direct to work with AI agents

    Create a free account, connect Instagram Direct in Connections, and build your first workflow.

    100 free credits to start
    No credit card required
    Cancel anytime